uxmal cuellar logo with blog text under

Are Copywriters Web Designers Too: Do They Build Websites?

top view of black table with macbook opened with painter art board graphic and notepad graphic

What's in this article

Copywriters and web designers are two professions that are often thought of as separate entities. While it’s true that copywriters and web designers have different skill sets and areas of expertise, there are instances where their roles may overlap.

In short, copywriters typically do not design websites. While copywriters may have a good understanding of web design principles and may be able to provide input on the layout and structure of a website, their primary role is to create written content. Sometimes they work alongside a web designer to create content for a website

In this article, we’ll explore the question of whether copywriters design websites, and look at the ways in which these two professions may work together.

What is a Copywriter?

Before we delve into the role of copywriters in web design, let’s first define what a copywriter is.

A copywriter is a professional writer who creates written content for marketing and advertising purposes. This includes everything from ad copy and product descriptions to email marketing campaigns and website content.

Copywriters are skilled at writing persuasive, engaging content that captures the attention of the target audience and motivates them to take action. They are also experts at tailoring their writing style to suit the needs of different brands and businesses and can write in a variety of tones and styles.

What is Web Design?

Web design refers to the process of creating and designing websites, from the layout and structure to the graphics and functionality. Web designers are responsible for creating websites that are visually appealing, easy to navigate, and meet the needs of the target audience.

Web design involves a range of skills and disciplines, including graphic design, user experience (UX) design, and web development. Web designers may work on their own or as part of a team and may specialize in a particular area of web design, such as front-end development or UX design.

Do Copywriters Design Websites?

The short answer is no, copywriters typically do not design websites. Their primary role is to create written content. However, there are instances where copywriters may work closely with web designers to ensure that the written content on a website is aligned with the overall design and branding of the site.

For example, a copywriter may work with a web designer to develop the content strategy for a website, and then create the written content to match that strategy.

Copywriters may also work with web designers to ensure that the written content is optimized for search engines (SEO). This involves using keywords and phrases in the content that are relevant to the business or industry, and ensuring that the content is structured in a way that is easy for search engines to crawl and index.

For more on copywriting and web design check out this article Does Web Design Include Writing Content: Who Does What

The Role of Copywriters in Web Design

While copywriters may not design websites, they do play an important role in the web design process. Copywriters create optimized copy to improve a design’s usability and encourage users to interact with it. Good copywriting means shaping brand experiences and driving conversion through clarity, helpfulness and trust.

Here are a few ways in which copywriters may be involved in web design:

  1. Developing the Content Strategy

As we mentioned earlier, copywriters may work with web designers to develop the content strategy for a website. This involves identifying the goals and objectives of the website, as well as the target audience, the topics and themes that will be covered, and the tone and style of the content.

  1. Writing Website Copy

Once the content strategy has been developed, the copywriter is responsible for creating the written content for the website. This includes everything from the main page content to the product descriptions and blog posts.

Creating compelling headlines is an important part of website copy. They need to grab the reader’s attention and entice them to read more as 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest (Copyblogger). Copywriters are skilled at crafting headlines that are attention-grabbing, informative, and engaging.

If you decide to create your own strategy and write your own content check out the guide Website Copywriting: A Practical Guide for Engaging Copy

  1. Ensuring Consistency and Branding

Copywriters are also responsible for ensuring that the written content on a website is consistent with the overall branding of the business or organization. This means that the tone and style of the content should match the branding and messaging that is used in other marketing and advertising materials.

  1. SEO Optimization

Copywriters are also skilled at optimizing website content for search engines helping the website rank higher in search engine results pages (SERPs). This involves using keywords and phrases that are relevant to the business or industry, as well. This involves using keyword research tools to identify relevant keywords and incorporating them into the copy in a natural and effective way.

Key Differences Between Copywriting and Web Design

Web designer’s area of expertise lies in developing visually appealing and user-friendly designs, the copywriter specializes in crafting engaging and compelling content that resonates with the target audience.

Here are some of the key differences between copywriting and web design:

  1. Focus: The primary focus of copywriting is to create messaging that builds trust and authority on a website whereas web design’s primary focus is on the visual elements of the website such as easy navigation, colour scheme, typography, and user interface.
  2. Skill Set: Copywriting requires strong writing and communication skills, as well as knowledge of marketing and branding. Web design requires expertise in graphic design, user experience (UX) design, coding, and programming.
  3. Purpose: The purpose of copywriting is to communicate information about the business, product, or service being offered, and to persuade visitors to take action, such as making a purchase or filling out a form. The purpose of web design is to create a visually appealing and user-friendly website that enhances the user experience and encourages engagement.
  4. Timeline: Copywriting typically comes before web design in the website development process, as the written content needs to be finalized before the design can be created. Copywriting can take several weeks or months to complete, depending on the scope of the project. Web design can take several months to complete, as it involves multiple stages of design, testing, and development.
  5. Collaboration: Copywriters and web designers often collaborate closely on website projects, as the written content needs to be integrated into the overall design of the website. However, they typically work on different aspects of the project and have different areas of expertise.
  6. Results: The ultimate goal of both copywriting and web design is to create a website that is effective in achieving the business’s goals, whether that’s increasing sales, generating leads, or building brand awareness. Copywriting and web design work together to create a cohesive and engaging website that attracts and converts visitors.

Need a hand? I've got 3 ways to make your life easier.

1. How good is your website at booking clients? Answer 26 questions and get actionable tips today and see where you can improve your website

2. Branding design: Stop blending in! Get a captivating narrative, stunning visuals, and a memorable online presence with brand design

3. Web Design: Your website isn’t just a portfolio, it’s a lead magnet. Get a website that books.

How good is your website at booking clients?

Answer 26 questions and get actionable tips in 5 minutes

Share this article on:

See all Articles